In the Know was founded with the purpose of helping businesses and entrepreneurs share their stories. We love technology, beauty, design and nature. We know how to get people talking. We know how to be social. We know how to make impressions. We know that behind every brand is an idea and a story that is begging to be told.
Rachel's background includes brand development, marketing communications, public relations, event production and event marketing for the Toronto International Art Fair, Refresh Market, TEDxSquamish as well as several community events. A high-school cheerleader, former magazine editor and talented copywriter, she has spent most of her career making others look good.
She holds a Bachelor of Arts in Linguistics from the University of British Columbia and received training in Broadcast and Media Communications from BCIT.
As a child, she dreamed of living on her ceilings, hosting her own talk show and having more cats than children.
Deanna's experience includes financial forecasting, budgeting and purchasing for major corporations including one of Canada's top fashion retailers. Her strong tourism management background led to operations management for the Squamish Sustainability Corporation at the Squamish Adventure Centre, where she increased its annual visitor attendance from 65,000 to 170,000 in just four years.
She holds a Bachelor of Commerce in Entrepreneurial Management from Royal Roads University and has extensive training in business administration.
She was the first of her friends to join every social media account she owns, and is rarely photographed without her iPhone.
SOCIAL MEDIA MARKETING
It's not just who you know, it's who you want to know.
Social media is not optional, it’s essential. We help you make friends by taking your business from shy guy to life of the party. We create persuasive content, boost your engagement and implement strategic marketing initiatives that elevate your brand. Whether you’re a newbie or a networker, we can create a custom package that meets your social media marketing goals.
You know you have something great. Let us help you tell the world.
We believe that the most powerful brands are those with an inspiring idea and a philosophy that remains embedded in every point of communication. We work with our clients to clarify, develop and strengthen a unique brand message and voice that is authentic, consistent and confident.
Our workshops convert the social media challenged into social media champions.
We’re passionate about helping others gain social media confidence. We offer in-person individual and group social media training sessions that are customized to your industry and level of knowledge. We specialize in social media marketing for realtors, service providers, restaurant owners and franchise owners.
We're girls who just want to have fun, but event marketing is certainly not just fun and games.
We use social media and word-of-mouth marketing to promote community fundraisers and special events, ensuring each event is as successful as the next. We’ve worked with such local events as Refresh Market, TEDxSquamish, Crave: Dining for Dignity, Dining in the Dark and the Squamish Chamber of Commerce Business Symposium.
COPYWRITING & PR
We write words that sell.
We produce creative, compelling copy for all types of print and digital media to help you rise above the rest. We write website content, ad copy, press releases, pitch letters, blog posts, newsletter as well as anything where words are required.