In the Know was founded with the purpose of helping businesses and entrepreneurs share their stories. We love technology, beauty, design and nature. We know how to get people talking. We know how to be social. We know how to make impressions. We know that behind every brand is an idea and a story that is begging to be told.
Rachel's background includes brand development, marketing communications, public relations, event production and event marketing for the Toronto International Art Fair, Refresh Market, TEDxSquamish as well as several community events. A high-school cheerleader, former magazine editor and talented copywriter, she has spent most of her career making others look good.
She holds a Bachelor of Arts in Linguistics from the University of British Columbia and received training in Broadcast and Media Communications from BCIT.
As a child, she dreamed of living on her ceilings, hosting her own talk show and having more cats than children.
Deanna's experience includes financial forecasting, budgeting and purchasing for major corporations including one of Canada's top fashion retailers. Her strong tourism management background led to operations management for the Squamish Sustainability Corporation at the Squamish Adventure Centre, where she increased its annual visitor attendance from 65,000 to 170,000 in just four years.
She holds a Bachelor of Commerce in Entrepreneurial Management from Royal Roads University and has extensive training in business administration.
She was the first of her friends to join every social media account she owns, and is rarely photographed without her iPhone.